to prevent employees from sleeping during meetings, and to keep meetings short!

"A 28 page, A4 booklet produced to showcase a self-initiated project by creative agency Sid Lee which has offices in Montreal and Amsterdam. The project was spearheaded by Louis-Thomas Pelletier, who, on becoming a creative director of Sid Lee's Montreal office a few years ago, realised he was spending a lot of time in meetings. Too much time, in fact, spent sitting around in wonderfully ergonomic office chairs such as the Aeron made him realise the simple formula: for maximum efficiency of time spent in a meeting, remove the element of comfort from the seating.

"I remember when I was a kid," Pelletier explains in the text within the brochure, "there was a rumour – I don't know if it was true - that at McDonalds, the benches were made so that you wouldn't spend too much time there."

Pelletier teamed up with Gabrielle Saint-Pierre, also at Sid Lee to realise the collection. "I can see corporations buying some for their conference rooms and boardrooms - to make a point, a reminder to their employees," says Pelletier."

http://www.sidleecollective.ca/

found on www.kottke.org